Overview
SureCo, a forward-thinking medical insurance company, sought a complete product rebrand and the creation of a scalable design system to unify its digital ecosystem and establish a fresh, user-centered identity. The goal was to enhance brand recognition, improve usability, and position SureCo as a leader in the healthcare space.
A Cohesive Rebrand
We developed a new visual identity, logo, and color palette to reflect SureCo’s values of trust, innovation, and simplicity.
Color Palette
The palette conveys reliability and empathy, designed for digital legibility.
Typography
The new typeface enhances readability and modernity, making healthcare information more approachable.
Comprehensive Design System
The SureCo Design System, named SDS, ensures consistency and efficiency across all products.
Component Library
Modular components adaptable for web and mobile platforms.
Semantic Colors
Defined color codes for different statuses, ensuring accessibility compliance (WCAG AA).
Iconography
Over 200 icons designed to be universally recognizable and scalable.
Typography Styles
Predefined styles for headlines, body, captions, and links.
Improved User Experience
Key user journeys were reimagined to provide a seamless experience.
Policy Management Dashboard
The new dashboard simplifies access to policy details, billing, and claims status.
Mobile Experience
Redesigned mobile navigation for intuitive use, with touch-friendly buttons and optimized loading times.
Accessibility Enhancements
Updated designs ensure readability and usability for users with disabilities.
Results
Brand Recognition
85% of surveyed customers reported the new brand felt “more trustworthy” and “modern.”
Efficiency Gains
Design team productivity increased by 40% due to reusable components.
User Satisfaction
NPS (Net Promoter Score) improved by 25% post-rebrand.
Adoption Rates
Mobile app usage increased by 60%, with a 30% drop in support queries.
Conclusions
The SureCo rebrand and Pulse Design System not only unified the company’s digital presence but also established a scalable foundation for future growth. By focusing on consistency, accessibility, and user needs, SureCo is now positioned as a modern leader in the healthcare industry.
